Dell Enterprise Forum was held in San Jose, June 4-6, 2013. The “Optimize your enterprise” theme needed to communicate a new “enterprise” go to market while emphasizing key data center optimization messaging. The visuals had to bring the theme to life–to illustrate that Dell is a major enterprise solutions player, one uniquely positioned to deliver an agile infrastructure on which to build a dynamic data center.

 

As lead designer, I was responsible for developing the theme graphics, presenting my ideas, and carrying the approved design through all deliverables. Designed pieces included many OOH elements–wrapped train cars, a wrapped building facade, street banners, taxi toppers and pedicabs–as well as numerous printed materials–signage, onsite guide lanyard, postcards, name badges, key cards, coasters, buttons, and a custom notebook–along with many online elements–website, banners, email newsletters, and a mobile app.