Um Campo Maduro
The oil company PetroRio launches a new campaign. Created by Monkey-Land, Project Fenix aim in connecting two fields, extending it's lifespan and reducing costs up to 50% in extractions. Narrated by Flávio Canto, a former athlete and now embassador of PetroRio.
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The Process
Working with gradients is always a challenge in animation. The way colors mix and transform into new visuals is an amazing oportunity to have an interesting eye candy style in the project.
We and the directors from Dirty Work Factory came up with a simple and effective way of turning the gradient alive using Fast Box Blur, Mesh Warp and a bunch of tweaks of opacity, blending modes and effects to achieve the best visual possible.
Since this can be a demanding and complicated process we started each animation in solid colors and then after all movements were approved we started compositing with final colors, going layer by layer and making things pop, as you can see in our final version of the animation.
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Credits
Client ㄴ PetroRio
Direction ㄴ oito:olhos
Animation ㄴ Beethowen Souza e Pedro de Britto
Production Company ㄴ Dirty Work Factory
Creative Agency ㄴ Monkey-Land
Additional Animation ㄴCaique Moretto e Bernardo Vaz
Design ㄴ Pedro Santos e Bianca Baderna
Audio ㄴ Satélite Áudio
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