47 Ronin x Onitsuka Tiger
I was approached by Big Bang PR to design a set of Onitsuka Tiger sneakersfor the upcoming launch of "47 Ronin" movie. The challenge was bringing the characters in the movies to life through the design of the sneakers with the timeline of just two weeks before the launch of the campaign.
I was approached by Big Bang PR to design a set of Onitsuka Tiger sneakersfor the upcoming launch of "47 Ronin" movie. The challenge was bringing the characters in the movies to life through the design of the sneakers with the timeline of just two weeks before the launch of the campaign.
Inspiration
Inspirations for the sneakers were drawn from the characters and costumes in the movie. Each pair of sneakers has its own unique theme and colour sets, as well has textures.
Concept illustration of Kira themed sneakers
Background music by Childish Gambino - Sweatpants (Official Music Video) ft. Problem
Media & Press release from the campaign
