We represent true automotive street culture. We represent everything that is seen as wrong in the normal persons eye, but is everything that is right in our world. We are not out to harm anyone, we simply use common sense to judge what is right and wrong and act on our instincts. We are not the ones doing loops in the middle of main intersections, we're the ones that get away from the rest to be free with like-minded people. We express ourselves through the art we create. Whether it's our driving style or how we build our cars, it all comes down to an art form that is executed differently by each individual. If you haven't already related yourself to us, you probably don't belong here. If you have, then welcome to Fiend Garage.
Wordmark development
The wordmark to be inspired by the traditional Japanese 'Yurei' (Japanese ghosts). Their hair are long and wavy, similar to the traditional Japanese brush typography at that time. Below is an evolution of the wordmark from my first attempt to the final finished type.
Logo design
It was important for the brand to have a modular system in place so that it can be used in all kinds of different situations. The identity was built in a way that the icons, logos and wordmark can be arranged in different ways but still spoke the same language and part of the same brand.
Zip ties
During research, we've found that zip ties are commonly used in repairing car bodies and it's one of the most recognisable objects associated with underground car modifications.
Hannya mask print
Merchandise
Car decals / vinyl
