THREADS - Packaging Design
Threads is a limited edition, sub- brand of Adidas.
You get a black, suede pair of Adidas sneakers and 12 pairs of laces encouraging you to
“Lace up and be original”.
Attached to every THREADS cylinder is a booklet containing 12 creative lace-up options.
Embedded in each lace-up design is a QR code that, when scanned, will take you to the online tutorial for said design.
Once on the microstite, users can explore the different lace up options
Ambient billboard directing people to the microsite to find out how to “lace up and be original”.
