Dynamic shapes in reference to identity aspect.

Rounded shapes and smooth lines and sections to show the storytelling aspect.

Style direction 2
Block shapes, large typographical statements and smooth section dividers. Makes for crisp messages that are supported by powerful visuals. Uses more people focused imagery to communicate the empowering of employees.

Style direction 3
More basic approach using more emphasis on shapes and clean icon illustrations.
Lines can tie together the sections and icons will always tell a story.