Press Ads
This press ads are basically promoting ourself why you should hire me.
Snickers Billboard Ads
Given a client which is Snickers and I have to create 3 different billboard ads with the tagline 'Hungry?Garb a Snickers'.
Depression Campaign(Group)
A campaign that help teenager who suffer depression. We need to create a poster, press ad and ambient. Our tagline is "Set yourself free. Open your locked away heart". Based on research depress teenager don't express their feeling and don't share their feelings with anyone even family. Reasons are many, but for those who don't wish to let anyone know they can find out this campaign through poster, press ad or our ambient.
we choose this art direction is because through real faces we can't define that person is suffering depression therefore we use this image to potrait the inner side of the person with the heart shape locked up.
This the press ad that explain what is depression because there is a probability the person doesn't know what is depression or didn't realize. Also provided with the female version on below.
This is our ambient which is a card for them to tear off and call Unicef who is our client that respondsible to handle depress patients. Also provided with male and female version.
As you can see, before the card is taken it shows sad face but once it taken on the back it has a happy face.
When you take it on the front you will see sad face, because this card is for depress people.
Automatically when a person received a card after reading the front, they will flip it back and see what is behind th card. It shows happy face meaning just a step which call Unicef, you are able to be happy again.
