The Ugly Duckling

 Zero food waste campaign for Kietaviskiu vegetable producer 

The company “Kietaviškių gausa” is the biggest greenhouse complex in the Baltic States, growing Lithuanian vegetables: cucumbers, tomatoes and lettuce.

The brand started to promote and sell the not so pretty looking and not standard size vegetables recently in big supermarkets and this campaign aimed to promote those vegetables. They are as tasty and healthy as their pretty pairs.

The entire set is hand crafted, physically built in front of the camera. 

All vegetables were eaten after the photoshoot!

Stop motion TV Commercial 

Key visuals

Behind the scenes video of the entire process

Photoshop speed editing