During the 2020 holidays, we decided to do an advent calendar giveaway and I wanted to use our PH snowwoman from our holiday merch collection as my focal point. Each day leading up to Christmas would be a piece of our snowwoman puzzle which peeled away to showcase the giveaway prize of the day. I worked very closely with our amazing graphic designer to put this together. Here you can see what our IG page looked like when the countdown was done. I also include an example how each post was animated to reveal the daily prize.