Sauce
Client: Chef Protein
Location: Chile
Industry: Food
Industry: Food
Agency: PSNDesign
Copywriter: Thiago Mattar
3D modeling / CGI: Daniel Quaresma
Creative Designer: Priscylla Nunes, PSNDesign
About
Sauce are healthy protein sauces by Chef Protein.
Concept
A fine, elegant, minimalist and attractive creation. After our briefing conversations, we realized that the way forward would be a clean and elegant line. Consumed by people in their thirties, but also ordinary people, more family, from the countryside, who want to eat and feed the family healthier, it has no caloric sauces, very healthy and natural compared to the competition, since It is sweetened with Alulose, or more natural sugar that exists in nature, as opposed to the same sugar that must be refined. The target audience is people from classes A and B who seek to take care of either a healthier diet or who practice some kind of sport.
Have you noticed that life is very full of "can'ts"? Can't this, can't that. We are here to say the opposite: yes, you can! Life can be healthier and it can taste better at the same time. There may be an excess of smiles, welcoming words, family together. And speaking of family, your family can indeed have healthy products at the table. Your recipes can taste sweet without the downside of sugar. Your food can have new combinations and the surprising taste of SAUCE.
Because it was time to put a stop to the sameness.
Our Work
Concept Development
Print Design Supervision
Print Design Supervision
3D modeling / CGI
Packaging Design
The idea of using geometric shapes to represent flavors makes it a unique and expressive product, different from all or what we've seen on the market. For raspberry flavor I used circular shapes, for chocolate I used square shapes. For the mango I used shapes that refer to cut pieces of fruit, and so on.
