Concept
"Welly" is a product that is localized for Jammu and Kashmir. It caters to the children, who are bruised or injured by the war-like scenario there. This product aims to positively influence their mental and physical wellbeing by putting on these vibrant bandages that showcase the colours of Kashmir so that children can remember what happiness felt like.
Kashmir's Visual Board (Research)
Original Characters
Re-branding Packaging and Design
Original Poster
Re-designed Poster
Mockup
Progress
