For Father's Day 2021, we celebrated the Champion men in people's lives by giving them a chance to complete their matric at College SA. Social posts directed viewers to the website where they could create a Father's Day card and pay tribute to their father figures. The 10 best entries won the R16 000 tuition prize and was announced on Metro FM by our Carling Black Label Ambassador Sipho 'Hotstix' Mabuse.
Eric & Carl 30" Videos on website
Social Posts
Eric & Carl 30" Videos on Social Media
Call to action and Winners Announcement Posts
Father's Day Card Creation Flow on website
Credits:
Creative Director: Mike Martin
Senior Art Director: Rory Welgemoed
Senior Copywriter: Werner Marais
