This project is made to create attention and bring focus to road safety protocols to be followed by the drivers.
Objective:
Brief ( Key points):
Moodboard / Images opted for opening scene / Initial research data:
The Final Clip:
I opted to make the opening a bit dramatic to have the attention of the viewer followed by the data highlighting the issue.
It was then followed by simple graphic animations in order to convey the message in a way that is easy to both understand and retain.
