The inspiration behind the design
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Jellyfish is a tropical island inside a city. It's a new concept aiming to change people's way of having fun. A place where people feel free and wild, expressing their palette of emotions.
We tend to create the logo & graphic elements that will immediately transfer that unique “wild personality” of this place. Our main inspiration came from tropical vibes, so we created dynamic and lively visuals to express the irreplaceable exotic atmosphere.
Through research and discussions, we have created plenty of tropical-styled brand elements, which fully reflect the relaxed yet energetic Jellyfish mood.
Right from the entrance Jellyfish hints you how to have fun, and with every detail, we make those hints as clear as possible.
Let’s be honest, at some point, we all had one question in mind: is there anywhere to feel tropical vibes in a non-tropical Yerevan? And Jellyfish is our way to say "Sure, there is".
Credits
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Client: Jellyfish
Art director: Armen Khudgaryan
Graphic Design: Hrach Simonyan
Lilit Minasyan
Copywriting: Scorpio creative
Mikael Melikyan
