Istituto del Marketing Scientifico

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Website development

The Client

Istituto del Marketing Scientifico is a consultancy firm focused on scientific marketing for analysis, strategy and marketing planning founded by Francesco Sordi, the leading Italian expert in the field of scientific marketing.

The Objective

Website restyling, maintaining the stylistic coherence of the brand and transmitting a broader corporate vision — from a single professional to a team of scientific marketing experts—.

The Outcome/solution

After an depth analysis of the information architecture for a better SEO and user experience, we start to design and prototype the pages of the website, iinserting the textual content and unpublished illustrations, designed with the color palette of the Istituto del Marketing Scientifico brand, come estensione dell'illustration system creato per gli articoli del blog.

— UI/UX Designer: Pierfilippo Ariano
— Grapich designer: Elisa Cianferoni

— Project Management: Niccolò Mamprin

— Web Developer: Sarah Pinna

Year 2021

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