Brief: Hyvita, was looking to work with a designer to create a new brand identity and a set of 8 custom icons to help with their marketing and communications both in print and digitally.
Role: Illustration, Design
Outcome: The task was to design an engaging set of finance icon illustrations. The icon illustrations were created to not only enhance the brand but also to serve as decorative and informative elements. Their usage successfully contributed to increasing brand awareness.
The style I decided on for his icon set uses thick keylines and flat colour as it suited the direction of the brand and the audience the client is targeting.
