GLOVO
Co-marketing Campaign
A new season of the “The Queen’s Gambit” is going to start soon and Glovo is doing a co-marketing campaign with it.
The objective of this project is to promote the relaxing moment of watching your favorite show while ordering some tasty food with Glovo. To do this I had to develop a series of assets for this promotional campaign. An Instagram post with the collaboration, a newsletter to all the users telling them that Glovo is partner-shipping with this series and a cartoon icon that would appear in one of our bubbles inside the app. My proposal uses as graphic elements the chess pieces. Along with a sarcastic language that seeks to amuse the user and create an emotional bond.
