Upparel is the leader in textile upcycling and the world's first circular essentials brand. Birthed from the desire to create a positive impact and purpose, Upparel aims to pioneer textile recycling and circular economy, leading the change for future generations.
Upparel is dynamic and impactful, shown in its bold and bright brand. We developed the idea of "hitting the pause button" to take a moment to examine our consumerism habits and reinvent the system. We incorporated the pause icon into the main design of the logo. We utilised bold, large shapes into the brand elements adding versatility and ease of use across various applications. The brand aligns with and represents the style of Upparel's innerwear products and has been successfully adapted to multiple applications, including a pop-up store and kids flip out sofa named FlipUP™.
Upparel is dynamic and impactful, shown in its bold and bright brand. We developed the idea of "hitting the pause button" to take a moment to examine our consumerism habits and reinvent the system. We incorporated the pause icon into the main design of the logo. We utilised bold, large shapes into the brand elements adding versatility and ease of use across various applications. The brand aligns with and represents the style of Upparel's innerwear products and has been successfully adapted to multiple applications, including a pop-up store and kids flip out sofa named FlipUP™.
Team:
Mo Hamdouna, Creative Director
Clémence Vandame, Junior Design Manager
Andrés Herrera, Lead Designer
Melissa Davis, Creative Writer
Daniela Abril, Account Manager
Mo Hamdouna, Creative Director
Clémence Vandame, Junior Design Manager
Andrés Herrera, Lead Designer
Melissa Davis, Creative Writer
Daniela Abril, Account Manager
