Women's stories throughout history are often missing from tours, travel guides and history books. SheSaw exists to tell these untold stories and make it simple for anyone to learn about them. What started as physical tours, SheSaw is now a mobile app and initiative of education, positivity and women empowerment.
The challenge was digitally transforming and rebranding a traditional physical tour business to include a mobile app with innovative technology showing women history makers through augmented reality pins worldwide. What was previously a dull, visually unappealing brand is now a fresh, eye-catching design and exclusive brand with the ability to evoke excitement and emotion. We digitally transformed SheSaw as a business to be innovative and scalable with a complete brand, website and app with a great user experience - able to create awareness of female history makers and empower women and close the gender gap.
The challenge was digitally transforming and rebranding a traditional physical tour business to include a mobile app with innovative technology showing women history makers through augmented reality pins worldwide. What was previously a dull, visually unappealing brand is now a fresh, eye-catching design and exclusive brand with the ability to evoke excitement and emotion. We digitally transformed SheSaw as a business to be innovative and scalable with a complete brand, website and app with a great user experience - able to create awareness of female history makers and empower women and close the gender gap.
Team
Mo Hamdouna, Creative Director
Andrés Herrera, Lead Designer
Clémence Vandame, Ux Designer
Melissa Davis, Creative Writer
Daniela Abril, Account Manager
