Within projects made in school, this one is my pride, and definitely my favorite.
What
This double-spread print was taken from a full CSR campaign of mine about
plastic pollution.
How
To keep readers stay longer with the print ad, the idea encourages them to have
their own plastic-free bag by ripping out the right-hand page.
Why
The target audience gets boring to the expected approach
that aims to raise awareness, instead of involvement.
