Tanvi Saraogi's profile

Visual Merchandise for Good Earth

A hypothetical  project showing visual merchandise of various products. This is done for Flagship store of Good Earth, situated in Bangalore. This window display shows the Gandhara collection. Therefore, the window display is inspired by Gandhara civilization.

Gandharan heritage displays royalty in earth look and feel. Elements like motifs depict royal and power whereas the materials, textures and overall background creates rustic and earthy ambience. 
There are five window displays at a stretch that is also visible from the 
Good Earth cafe  right outside.
The backdrop is a wallpaper with Gandhara scripts in stone wall like arrangements. It is used across all the windows showing continuity.
Visual Merchandise for Good Earth
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Visual Merchandise for Good Earth

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