As a passion project - I launched an online computer business during the pandemic.

(the primary objective was actually to support a missionary family from the proceeds and roll funds for continuous support.). I saw this as an opportunity to create a brand to engage with other PC enthusiasts, and curate well-designed, minimalist products.

Started out selling mechanical keyboards and keycaps for modding, thus the "key cap" influence on the logo; eventually ventured out to include computer parts and PC building. You may find the page/shop at www.facebook.com/techbytrx