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沐光繪本工作室-品牌視覺設計|Brand Identity

  
沐光繪本工作室是一間位於台北的獨立繪本工作室,主要由兩個設計師負責繪本接案的工作。兩位設計師希望透過繪本中溫暖的手繪插圖帶給孩子們快樂,讓他們的童年可以沐浴在和煦的柔光當中。透過設計師筆下的書頁,沐光繪本工作室希望孩子們可以從小培養對美的認知,從繪本故事中獲得想像力的激發。

MUGUANG picture book studio situated in Taipei, with two designers focusing on picture book illustration. They hope that through the warm, hand-drawn pictures in the book, happiness can be brought to children, letting them bathe in the warmth and tenderness during childhood, which is the Chinese meaning of MUGUANG(沐光)- to bathe in sunlight. 

識別發想 Logo Design 

Logo設計從文字本身取得幾何形靈感得到「木」的樹形和山形後將圖形整合,結合樹和山的形狀象徵「大自然是最好的老師」,最後加上童趣的眼睛和手繪筆觸處理讓視覺上更符合親和的感覺。

The logo design is inspired by the Chinese characters of MU(沐)GUANG(光). 沐(MU) can be split into half, the right side representing trees in Chinese, and the second character 光(GUANG), which the bottom half forms a triangle gap shaped like a mountain. By combining both the shapes of tree and  mountain,  the logo conveys the message of ‘nature is the best teacher.’ Lastly, by adding child-like eyes and hand-written textures, affinity and friendl cxiness is embedded into the logo.
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識別組合&色彩計畫 Configurations & Color Palette
色彩規劃強調舒適樸實的咖啡、藍色系,並且用自然界中的動植物手繪插圖作為視覺上的亮點,打造出靜謐森林裡自然界的生命力,如同工作室名稱「沐光」一樣舒服自在。

MUGUANG seeks to depict the vitality of nature in the tranquil forest, staying true to the meaning of its name and gives off a comfortable atmosphere.
視覺插畫 Visual Illustration
( 本案為學生課堂練習,非實際提案。
A student practice. )​​​​​​​

概念&設計 Concept & Design | 徐翩翩 Shyu, Pien-Pien
指導老師 Instructor | 紀健龍 Chi, Chien-Lung
沐光繪本工作室-品牌視覺設計|Brand Identity
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沐光繪本工作室-品牌視覺設計|Brand Identity

Published: