UNI.U Jewelry
UNI.U is a jewelry and accessories brand with unique and functional design. The main aim is to offer accessories which will be UNIque, UNIversal and UNIsex. You will wear UNI.U jewelry to your everyday look or your best coctail dress, after all we belive that your jewelry is a part of you. We create an ergonomic design that is beautiful and functional even more it will be totally individual. UNI.U - Unique as U!
Concept
UNI.U is an abbreviation "unique you". The common root "UNI" is based on the main characteristics of the brand: unique, universal and unisex. In the brand philosophy universal and unique gives you an accomplished design. This are main ideas for the identity where brand have own unique font, packaging and solutions for printed products.
UNI.U is a diploma project at the Department of Graphic Design LNAM.
Design: Sofia Davydenko
Photo & Set Design: DAVYD team
Photo & Set Design: DAVYD team
2021
Realisation
Universal simple grotesk and classic antique font were used for the brand font. The black matte paper and foil technique for the text were used. The unique packaging protects the products well and consists of a paper box, a textile cover, a paper package and a "thank you" card. An additional unique solution is the use of a flat rubber band, which fastens the products. Photocontent based on a combination of cold compositions, natural contrast light, translucent elements and natural skin color. All brand products emphasize the idea of the brand, its features and strengths.
The square form from the logo is a symbol of jewelry item and was used as a base for all branded products. The square can also be rotated to a rhombus form. So we have a dynamic shape which reminds the way we look at our jewelry from different sides and angles.
The square form from the logo is a symbol of jewelry item and was used as a base for all branded products. The square can also be rotated to a rhombus form. So we have a dynamic shape which reminds the way we look at our jewelry from different sides and angles.
