淡淡米香的廣府白粥，配以熱騰騰的糕點和油器，還有麵食和甜品，盛記白粥百年來與“澳門街”共同成長，分店遍佈澳門各區，為學生、上班族、街坊提供價廉物美的美食。
我們把時光回到上世紀七八十年代的澳門，以當年代漫畫的風格，展現了「盛記白粥」的日常，一口白粥，一啖蘿蔔糕，同學們三五成群放學後聚首；電影散場後情侶們的“宵夜”節目；街坊在店內談天說地。
透過設計師的筆觸，讓“盛記”與澳門的連結，描繪生活的日常。設計師透過漫畫化的設計，引申至各項宣傳品和用具上，懷舊中蘊含點點的生活趣味。用色方面，選用了米棕色的主色調，一方面突顯了與米相關連的產品延伸，同時也與回憶的主題相匹配。
The unique fragrance of Guangdong style congee, the fresh from the oven Chinese pastry, together with the tasty desert, they are all available in Seng Kei. Located in various bustling districts in the town, Seng Kei has grown up with Macau for a hundred years.
We are brought back to the time of 1970s and 1980s by the comics style used on design works. The comics demonstrates the daily happenings in Seng Kei. Group of students arrive at Seng Kei after school for tea; lovers go hand in hand to Seng Kei after watching movie; friends of neighborhood gather at Seng Kei for chit chat. By the lines of designer, what happens in Seng Kei is linked with our daily lives.
The comics design is adopted to all promotional products for extension. The retro elements are blend with “spiced up ideas” to make the comics more lively and lovely. For coloring, a white-brown tone is used to match with the color of rice, which is closely related with the product of Seng Kei. In addition, the white-brown color goes with the theme of “memory”.
