Allegro Prize 2021
event identity
Working on the identity of one of the most prestigious competitions for young artists in Poland provided us with an opportunity to collaborate with two leading brands: an opinion-making medium dedicated to the art world and the largest e-commerce platform in Poland. Initially, merging the expressive visual languages of both Contemporary Lynx and Allegro for the Allegro Prize project seemed challenging in crafting a unique identity for the competition. However, we discovered that the juxtaposition and remixing of well-established, popular forms and colors could be just as enjoyable as creating an identity from scratch.
2021
Throughout the process, we developed visuals for the social media campaign and contributed to integrating our key visual into the website simultaneously constructed by Contemporary Lynx. We provided ongoing consultation to ensure maximum consistency with the overall campaign. The identification design featured white forms centrally cut out and positioned against a dark background. This framework showcased the artworks of previous winners, evolving into small artistic elements themselves. Our aim was to bring the Allegro sales brand into a realm beyond crowded digital shelves, transitioning it into the setting of an empty, sterile art gallery. This objective was successfully achieved.
+ Client
Contemporary Lynx
Contemporary Lynx
+ Scope
key visual / website (consultations)
+ Team
Filip Tofil (art direction)
Filip Tofil (art direction)
Urszula Tofil (coordination)
Barbara Zientek (motion design)
+ Documentation
photographs thanks to: Contemporary Lynx
photographs thanks to: Contemporary Lynx
