the Leo dicaprio of advertising
Typically, most agencies default to a jaded perspective of advertising. They have forgotten how hopeful they were when they first got into the business. They have forgotten the thrill of a great idea. Leo Burnett used the blissfully ignorant Intern as a metaphor for their unwavering passion and reverence for killer ideas, and in doing so, reminded us all why we all got into this crazy business.
AWARDS & RECOGNITION
strategy agency of the year winner – gold
marketing awards silver
applied arts annual winner
adweek feature
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film : online video
