CLIENT / Pedigreender is an original idea: a dating app for cats and dogs looking for new partners. The strength of the app is to connect new people with common interests and allow them to meet new playmates for their pets.
TASK / Define a strategy through a new editorial plan for Pedigreender's social media pages. The main goal is to present the new brand image and invite users to download the dating app.
SOLUTION / We have defined a strategy for Facebook and Instagram, in order to exploit the potential of the two different social networks. To communicate the originality and innovation of the app, we have created a series of contents with a fresh and irreverent language, designed to increase engagement and user’s interaction.
