We were approached by Cityfilms Lebanon and Almarai, KSA, to develop the campaign images for the launch of Almarai Honey. We had already worked on a previous campaign for Almarai 100% juices and the new campaign again gave us an opportunity to do some photo-realistic food CGI work and creating detailed landscape also in CGI. The campaign talks about the purity of Almarai honey as it is made in farms and tended in a traditional process. We had to develop landscape which represented the same and to showcase the product in an appetising way which helps bring about the purity and naturalness of the product.
Credits
_
Client - Almarai KSA
Associate Production House - Cityfilms Lebanon
Creative Direction - Krishna Maheshwari
Cgi Lead - Kalpesh Patil
Pre -production - Kiran Batle & Shrikant Jakkula
Modeling & Texturing - Kiran Batle
Shading, Lighting & Look Development - Kalpesh Patil
Post -production - Kalpesh Patil & Shrikant Jakkula
____________
