leFleur Brand Identity
leFleur is a flower store brand I personally envisioned and conceptualized. This brand aims to bring a new take on the floral industry of the Philippines by combining both playful quirky vibe and affectionate feel.
The logo of leFleur has 2 variations. For a more quirky feel, the colored variation will be most likely used to show its energy despite having a dominating muted color. For a more monotonous feel of the brand, the black and white variation will be used to show its alter identity. The typographic logo is inspired by Korean style typographic logos where creative use of typefaces are utilized in making a logo. In order for the brand to set itself apart from other flower store brands, it has its own symbol uniquely placed on top of the logotype which is a small flower.
leFleur message tags for every flower purchase
leFleur-on-wheels is made available to cater to customers that prefer to stay at the comfort of their own homes while still availing the brand's products and services. leFleur-on-wheels offers a variety of flowers, packages, and flower arrangement services that customers can get no matter the occasion is.
leFleur's flower box for flower deliveries
Store-front signage of leFleur
Business card design for leFleur
Tote bag and promotion ad for leFleur
For more of my work, you can check my instagram account @art.bykylealex.
For collaborations and commissions, you can contact me at business.kylemirano@gmail.com
