Redback Connect
Redback Connect helps organisations connect and collaborate through innovative tele, web, and video conferencing services and digital events. Over time, the company expanded its service offerings from conferencing solutions to collaboration solutions and digital events. Redback needed to solidify their online presence into one website that has clear imagery and messaging aligned with their most up-to-date brand positioning and services. Regarding the brand, Redback wanted to retain the vividly Australian Redback spider visual from their previous logo but present it in a more modern way that represented connectivity.
Logo Rationale
Redback logomark is a unique shape formed by the combination of the Redback Spider and the hexagon. It has a tech-driven and innovative feel yet pleasant and approachable. The Redback spider represents the company spirit that they are proud to be an Australian company, and their customers can get support within Australia. The hexagon also symbolises the tech aspect of the company, meaning the connecting centre of universal coherence which links everything together.
