KAFFA BUNA Corporation is an Ethiopian multinational chain of Coffeehouses and Roastery reserves headquartered in Gambela, Ethiopia. As the world's largest Coffeehouse chain, KAFFA BUNA is seen to be the main representation of Ethiopia’s second wave of coffee culture. KAFFA BUNA locations serve hot and cold drinks, whole-bean coffee, micro-ground instant coffee known as VIA, espresso, Caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks including items such as chips and crackers; some offerings are seasonal or specific to the locality of the store.
The first KAFFA BUNA was opened in Gambela , Ethiopia. on April 7, 1990, by Amal Babu . Who was inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans KAFFA BUNA
is seen to be the main representation of the World’s second wave of coffee culture.
As of early 2020, the company operates over 30,000 locations worldwide in more
than 70 countries.
KAFFA BUNA is the first coffee roastery brand to contribute to natures wildlife. KAFFA BUNA has a mutual relationship with WWF( World Wild Fund ) and has decided to add a step forward to the conservation of animals. Our Premium packing contains the endangered animal of the specific place where the coffee comes from to make awareness of the situation of the animals. 10% off profit on the premium packs in donated to WWF( World Wild Fund ) For conservation of those animals.
LOGO & COLOR PALETTE
KAFFA BUNA
BRAND GUIDELINE
PRODUCT DESIGN
GROUND COFFEE
KAFFA BUNA
PREMIUM
COLD COFFEE
COFFEE BEANS
KAFFA COFFEE BARS
COFFEE CUP
STATIONARY
BROCHURE
BI-FOLD
PAPER BAG
ID CARD
CALENDER
T-SHIRT
LABEL TAG
STICKERS
ADVERTISEMENT
BILLBOARD
BANNER
POSTER
NEWS PAPER ADD
DESIGNS
This was my final project in Branding at St. Joseph College of Communication.
THANKYOU