CHOCOBENE
SERVICES
BRAND / EXPERIENCE
LOCATION
PORTO ALEGRE, BRAZIL
YEAR
2020
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Small gestures in small bars. A brand that inspires and promotes deep and true connections between people.
This was the essence identified at @chocolatechocobene, which served as a starting point to guide the evolution of its purpose and positioning.
All the visual rhetoric of the Chocobene brand is represented graphically by an element that we call Color Waves of Positivity. This element permeates each contact point of the brand with a symbolic representation of its personality: colorful waves of positivity that reverberate in everyone who has contact with the Chocobene experience.
More than a product, Chocobene's new concept offers an opportunity for people to spread positivity and good vibes, spread the good (or the bene) and make the world a lighter and more grateful place!
This was the essence identified at @chocolatechocobene, which served as a starting point to guide the evolution of its purpose and positioning.
All the visual rhetoric of the Chocobene brand is represented graphically by an element that we call Color Waves of Positivity. This element permeates each contact point of the brand with a symbolic representation of its personality: colorful waves of positivity that reverberate in everyone who has contact with the Chocobene experience.
More than a product, Chocobene's new concept offers an opportunity for people to spread positivity and good vibes, spread the good (or the bene) and make the world a lighter and more grateful place!