Project Description
Introducing TIDAL
TIDAL is the first global music streaming service with high fidelity sound, hi-def video quality, along with expertly curated playlists and original content — making it a source for music and culture.
What I did
• Art Direction;
• Design.
• Design.
Project Information
Under the concept that a classic is like a good wine, which gets better over time, I saw a visual opportunity on that TIDAL symbol, where the analogy between a glass of wine and an hourglass fit. And, as usual for playlist covers on music streaming platforms, all photos are sended by the artists and periodically updated.
Credits
Art Direction and Design: JP de Oliveira
Font: Nationale @ Playtype
Photo: TIDAL collection
TIDAL Team
⤷ Country Manager: Juliana Gueli
⤷ Content and Artist Marketing Manager: Taiane Teodoro
⤷ Marketing Specialist: Beatriz Sequeira
⤷ Music Editor: Guilherme W. F. da Silva
Rio-based Independent Senior Designer, working worldwide.
Get in touch by info@jpco.design
