Coca Cola celebrated the 20th anniversary of South Africa’s first democratic election with an out of home celebration of the Rainbow Nation. In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ to describe the new nation of South Africa. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows in the Johannesburg to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”. Recycled water was pumped into the sky to create a rainbows over the city, particularly above Coca Cola’s multi-storey rainbow-coloured billboard in the CBD. The message: “Happy 20 years to our rainbow nation.”

Additionally, we created custom Coca-Cola bottles in all the colours of the rainbow to honour some of the remarkable South Africans that played a role in making our nation great.

AWARDS:
Cannes Lions Gold and Silver
New York Festivals
D&AD
Loerie Awards

Cristal Awards