Collette Wasielewski's profile

Bheki the Mbhaco Maker - South African Tourism

The inspirational brand film "Meet South Africa. Meet Bheki - the Mbhaco Maker." - which was shot across South Africa - tells the story of Bheki, a young Mbhaco maker from rural Eastern Cape, who travels the country in search of inspiration for an Mbhaco - a traditional Xhosa wedding gown, with a modern twist -for a tall, statuesque Xhosa bride-to-be. During his travels, he meets the people who welcome him with warm smiles while he samples all of what the many varied cultures have to offer. While he comes across plenty of inspiration for his Mbhaco, he also meets a country teeming with an array of places to visit, unforgettable experiences and warm, culturally rooted people who leave an indelible impression on him. The 8-minute film has also been packaged into a 60 second trailer and five further 30 second trailers. It was released fittingly on September 1, the start of Tourism Month on South African Tourism's YouTube channel, digital and social media platforms as well as selected international television platforms. 

This film was supported by 300 bespoke targeted content pieces across all social platforms and featured the talents and wares of over 50 South African entrepreneurs and creators, enabling viewers to take a deeper dive into the remarkable experiences and products on offer to potential travellers.

Best Foreign Film - One Screen Film Festival 2019 (One Show)
Best Long Form Film - Ciclope Africa Film Festival 2018
1st place - Creative Circle Ad of the Month September 2017 - Video
2nd place - Creative Circle Ad of the Year 2018 - Video
Ad Dynamo Twitter Campaign of the Month May 2018
Bronze - Loeries Africa & Middle East Creativity Awards 2018 - Film
Shortlist - Cannes Lions Festival of Creativity 2018 - Film
Bronze - Bookmarks Digital Awards 2018 - Social Media Campaign Category
Bheki the Mbhaco Maker - South African Tourism
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Bheki the Mbhaco Maker - South African Tourism

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