When Italians think about football, and in particular to the Italian national team, there is only one song that comes up to their minds:
Un'estate italiana by Edoardo Bennato, Gianna Nannini and Giorgio Moroder.
The official song of Italia 90’, the memories of a beautiful summer,
Baggio, Vialli and Schillaci; since those times it entered
Italian hearts to stay forever.
TVC 30"
And, actually, it worked. The 90' song "Un'estate italiana" became the italian hit
of summer 2021. Everyone starts to sing it again. And, of course, to listen it too.
Italian national team sings Un'estate Italiana after the win against Belgium.
Fan crowd and italian national team singing together Un'estate italiana after the win.
Gianna Nannini singing her song in an Instagram story after the final.
Agency: The Story Lab, Milan, Italy
Executive Creative Directors: Maurizio Tozzini
Client Creative Directors: Gianluca Nucaro, Daniele Baglioni
Art Director: Vincenzo Tortora
Copywriter: Lorenzo Bonechi
Executive Creative Directors: Maurizio Tozzini
Client Creative Directors: Gianluca Nucaro, Daniele Baglioni
Art Director: Vincenzo Tortora
Copywriter: Lorenzo Bonechi
