BEYOND TASTE
Vibrating and dreaming since 2010, we created a magical campaign where we remember that we are not old, we are retro!
This nostalgic tribute to 80s classics allows us to communicate differently than other beverage and snack brands: love, suspense and science fiction. This aesthetic breaks with the image of pixelated screens that had the rest of the video games of the time. HATSU always beyond color, beyond taste.
Photography and graphic development.
This project is focused on the illustrations, pictures & graphic content creation for our brand communication.
CREDITS
STUDIO HATSU DESIGN LAB (@hatsu_official)
Copywriting , HATSU Photography, Illustration and Design created by
HATSU Creative Directors
Julian Mesa (@mesavedesign) and Felipe Vélez Vélez (@felipevelezve) and
Photography by CVR
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