Lex Obsidium search:
Brand Identity.
Project Goals:
From the name, to create a different and memorable brand in the face of the extensive competence within the legal field.
Challenges:
Under the premise of not using names and/or surnames of those involved, the real challenge was carry out a deep investigation to find the appropriate, functional and understandable brand name.
Wherever possible, an attempt was made to avoid the use of common lawyer symbolisms such as the balance, the sword, and the shield. So it was necessary to find a symbol that represented the client's personality and the true professional essence in his field.
Solution:
Once the brand name was defined, many graphic options were explored. One of the ideas was creating an anagram with the word Obsidium that allowed the owl’s birth. In this way the name and the symbol have a purpose with a well-founded meaning that perfectly links the essence of a lawyer.
All this meets the initial project objective having as a result a different and unique brand for a pfofessional lawyer office.
