Amazon Posts, an innovative beta program that combines the best of social media and e-commerce was released by Amazon in October 2019.

Amazon Posts is an excellent way to promote your brand.

Amazon Posts is not being used by most brands. This presents a fantastic opportunity to increase your evergreen sales without spending a lot of money.

It's still in beta, so it is not clear if Amazon will release the service fully and charge for it in the future.

This means that you'll be able to get in while it's still available before there is a large swarm.

Before we get into the details, you may be asking:

What are Amazon Posts exactly? Why have I never heard of it?

How can Amazon Posts be used to increase sales?

These (and many more) will all be discussed in this article. Let's get going!

What are Amazon Posts?

Amazon Posts is basically what you would get if Instagram and Amazon combined--it's an image-based social media platform that Amazon sellers can use to post content about their products for customers to browse.

Amazon Posts: Where are they?

Amazon Posts can be found in many places.

In your brand's listing ("product page carousels")If you scroll down to your listings, you will see them between the "Customers who purchased this item also bought" section and the "Customer Questions" section.

Check out the listings of your competitors if you can impress your customers, this can be a great way for you to steal their business. They can also do the same thing to your business.

Similar posts feed you can click on any post to see a feed with related posts.

Feeds of products from related categories are the tags Amazon assigns to your posts based on the A9 algorithm. Clicking on a tag will take you to a category feed with other posts with that tag.

You can choose the location of your posts. That is up to the A9 algorithm.

What are the Elements of an Amazon Post Post?

Let's take a look at the anatomy of Amazon Post.

A.The profile banner displays your brand name as well as your logo.

B.This is the main picture.

C.You can hide or reveal product cards that contain information such as price, star rating, and Amazon Prime eligibility by clicking the "Show Products" button.

D.You can highlight key product features and provide a call-to-action in the caption text. You are limited to up to 2200 characters. By default, the caption text will only display the first two lines. So make sure to keep the most important information at your beginning.

E.Amazon will assign tags automatically to your post. These tags will be assigned to your post when shoppers click them. This will allow them to view a vertical feed with related posts.

How many posts can I create?

There are no limits to the number of posts you can create.

What are the benefits of using Amazon Posts?

You might be thinking, "I don’t see many people using Amazon Posts... that must indicate it’s not useful?

Understandably, someone might think so. If something is that helpful, shouldn't people be using it more often?

I disagree. I disagree.

This argument has been repeated many times before. This was back in the days of Instagram and Tiktok. This argument was repeated over and over again as more businesses joined these social media platforms. These two platforms are powerful digital marketing tools.

Amazon Posts has a lot of benefits for your brand. It's still in the beta stage and not very competitive so I think it is one of those "secret weapons".