Hatch Design's profile

Yamamotoyama

Hatch Design
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brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity


YAMAMOTOYAMA

Yamamotoyama has been in the tea business in Japan since 1690. This family run company approached Hatch to make their 325 year old one-of-a-kind tea company breakthrough in the United States.


brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity


In order to honor their heritage, Hatch refined the Yamamotoyama mark in a way that makes the brand name easy to pronounce and locked it up with the Yamamoto family crest to reiterate the authenticity of the brand. The design system was inspired by sumi-e art that reflects the many shades of tea they offer and brings to life the complexity of flavor.


brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity
brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity
brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity
brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity
brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity
brand identity branding design ILLUSTRATION Packaging packaging design tea Tea Packaging visual identity
Yamamotoyama
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Hatch Design's profile

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Hatch Design's profile
San Francisco, CA, USA

Yamamotoyama

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