Checkout Checkpoint
BNZ (BANK OF NEW ZEALAND)
Online shopping fails. They happen to the best of us. They usually strike late at night, when we are sleep deprived or returning from a night out. To help New Zealanders be good with money at their most vulnerable we created ‘Checkout Checkpoint’.
BNZ (BANK OF NEW ZEALAND)
Online shopping fails. They happen to the best of us. They usually strike late at night, when we are sleep deprived or returning from a night out. To help New Zealanders be good with money at their most vulnerable we created ‘Checkout Checkpoint’.
A Series of mental and motor skills tests that interrupt a potentially regrettable purchase. Each game presented as an ad within instagram that interrupted late night online shoppers, ensuring they were fit to hit buy now. The UX and UI were designed to disrupt shoppers and keep them engaged rather than continuing on a path to poor financial choices.
Made by the team at ColensoBBDO
Made by the team at ColensoBBDO
