The brief was to create Instagram story highlight icons for Energi Advertising Ltd. These icons had to fit in with the brand identity of the Shopper Marketing Agency. They had to be fun and playful, but still be contemporary and sleek.

The inspiration for the icons came from the flame vector that can be seen on the 'i' of Energi. From there, the colours inside the flame set the palette for the icons and also the look and feel that the rest of the vectors would take on.