LG - LETTERS TO SANTA/ FACEBOOK APP || SILVER AWARD - SOCIAL MEDIA AWARDS 2015
LINKS OF LONDON - PIC A SEAT/ WIMBLEDON CELEBRATION MICROSITE
FOLLI - FOLLIE "MY SUNNY SIDE" - GLOBAL INSTAGRAM ACTIVATION/ MICROSITE
MAKE FAY SAY YES! FACEBOOK CONTEST FOR DIROLLO CHEESE. INTERACTIVE VIDEO USE
Various funny "Gossip magazine cover" web banners were placed in different sites
in order to expand the impact of the campaign (they all had a direct link to LG's site)
PEOPLE DOWNLOAD THEM WITHOUT HESITATING ("download "in greek can also mean "pull my pants down")
SHOCK!
SHAME ON YOU!
EXCLUSIVE: DIGITAL SCANDAL FOR 15000 STUDENTS.
PEOPLE DOWNLOAD THEM WITHOUT HESITATING ("download "in greek can also mean "pull my pants down")
SHOCK!
SHAME ON YOU!
EXCLUSIVE: DIGITAL SCANDAL FOR 15000 STUDENTS.
STEP 4."Gossip queen" herself appeared in different web banners claiming
"Come on! Time to reveal the whole truth about your friends!"
LG WIDE SCREEN LAPTOP CONTEST
The idea of this campaign came through the brand's tag line "Life's Good".
Inspiration for the creative concept came through b - cinema movie posters
(Horror, Fiction, Drama, Sex).
Different "movie posters look alike" banners were diffused through the internet and specifically on movies - related sites. A direct link was leading users to LG's official landing page where consumer could take part at a contest in order to win an 19'' wide screen LG laptop and enjoy his favorite movies!
TITLE:
LIFE'S GOOD
OUT THERE!
TITLE:
ZOE ("Life" in greek) A GOOD WILDCAT!
ZOE ("Life" in greek) A GOOD WILDCAT!
TITLE:
A TREMENDOUSLY
GOOD LIFE!
TITLE:
LIFE'S GOOD
AND ALWAYS ...EASY!
