Design District DAA
This is a creative cluster located on the territory of the former Central Design Bureau
of Mechanical Engineering. The cluster is located in St. Petersburg.
The creative cluster is located on a historical site. Until the beginning of the 18th century, in Swedish times, a fortress and the city of Nyenschantz were located at the mouth of the Okhta.
Concept
Design District DAA is a huge navigation space that not only creates new directions in the fields of design, architecture and art, but also encourages people to develop and move.
Font
The signature District typeface was designed for the style, with a nod to the industrial history of the place. In addition to the display font, the din font is used.
Navigation
The corporate identity is neatly integrated into the architecture of the cluster and interacts with it, allowing you to fully experience the atmosphere of the place.
Merchandise and social media
In merch and social networks, the element is developing, it easily adapts to different media and interacts with formats.
