Brand identity for vintage clothing store "HOLO apparel", which offers unique service for designing your own piece of clothing. The main idea of this project was to modernize the "typical retro" style and make it work effectively in the current design era.
The idea of the logo:
To portray the idea of old era modernization, it was chosen to use two different font families - one modern sans-serif font and another one reminiscent of the older times. The modern font is bigger and bolder, thus making it look like the modern side of the logo is more important.
The three lines on the side of the logo are used to imitate a thread found on clothes.
