Renewing a brand with a long history has different requirements from creating a new one.
Because Thamar dates is one of the biggest companies in Indonesia that sells different types of dates, they wanted to create new uniquely designed packages for five types of dates
The challenge was to create a different style that reflects selling premium and organic products at the same time. We've also made a different design in different colors for every type of dates to make it stand out.
The idea of the creation was derived from Indonesian landscape. We believe this idea makes the consumer get a sense of the high quality of the premium product they buy.
The illustrations were made using pastel, warm and cold colors.
Because Thamar dates is one of the biggest companies in Indonesia that sells different types of dates, they wanted to create new uniquely designed packages for five types of dates
The challenge was to create a different style that reflects selling premium and organic products at the same time. We've also made a different design in different colors for every type of dates to make it stand out.
The idea of the creation was derived from Indonesian landscape. We believe this idea makes the consumer get a sense of the high quality of the premium product they buy.
The illustrations were made using pastel, warm and cold colors.
