With the arrival of summer, I wanted to show you a branding project that I did for Tropico, a new concept of tropical juices🌴🍹
When I was working on this idea, I was quite clear about the type of brand image I wanted to create. Beyond the typical image of tropical juices that we are used to, this time I wanted to make something more personal. Coming back, somehow, to the mysterious image of tropical forests and to its most artistic and native side through watercolor patterns, where the ingredients of the juices became the center of attention.
All this idea was supported by a pear-shaped packaging, to give the brand a more natural and original look.
