DPC (Department of Public Communications) is a place that acts as a kind of mediator between the public and
the authorities of Kyiv.
We are confident that such institutions should be comprehensible and convey a special value and sense. However,
if you have been to government establishments, you have probably felt that they lack simplicity, and there’s no desire
to come back there.
In order to update the appearance of the state structure, we have created a simple and concise logo of the department, which can be differently interpreted. Two semicircles that form a single whole when combined are a symbol of unity, integrity, and perfection. This emphasizes its trendiness and versatility. In addition, the logo contains particles
of a colon – as a symbol of the department’s explanatory work, and a sign of information - communication activities.
In the semicircles, you can also see the outlines of the "CK" abbreviation that in Ukrainian stands for "суспільні комунікації" (public communications).
Purple color has been chosen to identify the brand since it is associated with the ink (in each signature and in the documents). And the lime shade, associated with a charge of energy, adds freshness to the department. To complete the new image of the department, branded patterns have been created based on the graphic part of the logo,
that is the semicircles, which are painted in one of the corporate colors and can be combined to form a circle.
