Campaign Summary ‘Non-Fungible Donations’ is a digital campaign that engages our audience by turning the contents of our Annual Report into trending digital assets: purchasable and collectible NFTs (non-fungible tokens) that will become donations.
Creative Insight According to Morning Consult and contrary to what Marie Kondo says, Millennials LOVE to collect things. So, it’s no surprise they’re the main buyers of digital collectibles in the form of NFTs, an industry with more than 2 billion dollars in sales just in the first quarter of 2021.* That’s why, to boost donations for One Young World, we’ll make helping a collectible.
Solution We will create a collection of NFT’s, ranging from photos to custom illustrations, that will be featured as visual elements on our Annual Impact Report. These will be linked in the document, and when clicked, will take the users to OpenSea, NFTs biggest marketplace, to bid for them. This way, we turn the earnings from those biddings into donations.
How does it work?
· We collaborate with renowned NFT artists such as Beeple, Mad Dog Jones, and Fewocious, to create custom One Young World-inspired art and pictures for the Impact Report.
· We upload the custom art and photos from our report to OpenSea to turn them into NFT collectibles.
· With the help of some of our spokespersons like Lewis Hamilton, Meghan Markle, and Terry Crews, we will promote, on social media, the annual report and our new model for donations and line of collectibles, the NFDs.
· People will be able to buy through bids at OpenSea their favorite NFTs. The collectible will go to the highest bidder and the proceedings become donations.
With NFDs, viewers can become donors, and our annual report, a part of an ongoing digital trend with an active donation channel.
